Creativity Quotient (CQ) Analysis Program

Unleashing India’s Next Generation of Creative Thinkers

A groundbreaking, in-person creativity assessment designed for schools | Backed by cognitive science & NEP 2020

What is CQ?

The Creativity Quotient (CQ) is a scientifically designed assessment tool that helps students uncover their creative strengths across five core dimensions:

Fluency – Ability to generate a wide range of ideas
Flexibility – Ability to shift perspectives and explore alternatives
Originality – Capacity to come up with unique, novel ideas
Elaboration – Skill in expanding and building on ideas meaningfully
Problem Sensitivity – Awareness to spot gaps, challenges, or opportunities

While IQ measures logic and reasoning, CQ reveals imagination, innovation, and divergent thinking — the 21st-century superpowers students need for the future.

How the Program Works

Seamless for schools. Powerful for students.

Here’s how the CQ Analysis Program is implemented in your school:

School expresses interest and finalizes dates
CQ team visits the campus with trained facilitators and testing materials
Students take the CQ Assessment in a 40–60 minute, classroom-based session
Reports and certificates are delivered within 7–10 working days
(Optional) Teachers receive a debrief with classroom-wide creativity analytics

The entire process is non-intrusive, professionally handled, and requires no extra prep from teachers.

Why CQ Matters in Today’s India

As per the National Education Policy (NEP) 2020, creativity, problem-solving, and critical thinking are no longer optional — they’re central to the Indian educational mission. CQ is the only structured, in-person tool in India that delivers measurable insights into these abilities from early years through adolescence.

Our data shows that:

Students with high CQ are 3x more likely to excel in project-based, interdisciplinary learning.
Classrooms with balanced CQ profiles tend to show stronger collaboration, innovation, and empathy.

What Students & Parents Receive

Each participating student gets a complete creativity profile and national recognition access:

A structured, age-appropriate CQ Test
A Personal CQ Scorecard with dimension-wise breakdown
A Creative Growth Insight Report with tips and interpretation
A CQ Achievement Certificate
Eligibility for future creative awards, leaderboard rankings, and interschool events

Parents love CQ because it highlights abilities that traditional exams often miss — imagination, emotional intelligence, and innovation.

Designed by Experts. Built for Classrooms.

The CQ Program is rooted in global creativity research and fine-tuned for Indian schools.

Scientific Foundations:

Torrance Tests of Creative Thinking (TTCT)
Guilford’s Structure of Intellect (SOI) Model
Bloom’s Taxonomy + Piaget’s Developmental Stages
NEP 2020 directives for holistic education

Quality & Reliability:

Piloted with over Indian students across CBSE, ICSE, IB boards
Inter-rater reliability ensured via standardized scoring rubrics
Evaluated by trained creativity analysts, not AI or automated grading

Multidisciplinary Team:

Educationists with over 20 years in pedagogy and school reform
Cognitive psychologists, child development experts
Theatre practitioners and visual storytellers
Curriculum designers from NCERT, IB, and UNESCO initiatives

Tailored by Age Group

We’ve crafted three distinct CQ versions to meet the developmental needs of each student segment:

Explorers (Ages 6–9): Picture prompts, imagination games, and visual tasks
Creators (Ages 10–13): Drawing-based tasks, idea generation, story construction
Pathfinders (Ages 14–17): Innovation tasks, abstract problem-solving, open-ended briefs

Each module is thoughtfully structured to feel more like play than a test, keeping students engaged and expressive.

Ready to Bring CQ to Your School?

Let’s help your students unlock their creative potential — and give your school a pioneering edge in future-focused education.

Call/WhatsApp: +91 92114 09249

Email: programs@thinkup.academy

download program brochure

Want a Closer Look?

Call or email us to receive a complete sample test kit of the CQ Program — including example tasks, scoring guidelines, and a sample student report.